Privacy Policy

Privacy & Cookie Policy

Firebrand FA, LLC dba Emerald Room | Emerald Editions
Last updated November 2025


1. Introduction

Emerald Room | Emerald Editions (the “Gallery,” “we,” “our,” or “us”) is operated by Firebrand FA, LLC, a California limited liability company registered to do business in the State of Washington. We respect your privacy and are committed to protecting your personal information in compliance with applicable data-protection laws, including the EU General Data Protection Regulation (GDPR), UK Data Protection Act 2018, and the California Consumer Privacy Act (CCPA).

This Privacy & Cookie Policy explains how we collect, use, and protect personal information obtained through our website www.emeraldroomgallery.com (the “Site”) and related digital services.


2. Data Controller

The data controller for all information collected through this Site is:

Firebrand FA, LLC dba Emerald Room | Emerald Editions
Registered in California (USA) and authorized in Washington State
Email: info@emeraldroomgallery.com

Personal information collected through this Site may be shared internally with Firebrand FA, LLC and its affiliated business activities, where necessary for administrative, operational, or compliance purposes.


3. Information We Collect

We collect and store personal data you provide directly or that are automatically collected by our website provider (Artlogic Media Ltd):

  • Contact details provided via enquiry or artwork request forms (name, email, phone, and message content).

  • Mailing-list subscription details.

  • Basic analytics data (anonymized IP address, browser, and device type).

  • Transaction-related information where you make purchases or request invoices.

We do not store full IP addresses or collect sensitive personal information without consent.


4. How We Use Your Information

We use the information we collect to:

  • Respond to enquiries and provide gallery services.

  • Process sales, invoices, and consignment documentation.

  • Maintain our mailing list and send updates (only with consent).

  • Analyze anonymized website usage to improve user experience.

We will never sell, rent, or otherwise share your data with third parties for marketing purposes.


5. Legal Basis for Processing

Processing of personal data is based on one or more of the following:

  • Your consent.

  • Performance of a contract or pre-contractual steps.

  • Our legitimate business interests in managing gallery operations and client relations.

  • Compliance with legal obligations.


6. Data Retention

We retain your information only as long as necessary to fulfill the purposes described above, comply with legal obligations, or resolve disputes.


7. Cookies and Analytics

This Site uses cookies to ensure proper functionality and to collect anonymized analytics.

  • Analytics are provided through Google Analytics with IP addresses anonymized.

  • Artlogic’s system may set essential cookies to maintain session and security functions.

You can manage or delete cookies through your browser settings at any time.


8. Your Rights

Depending on your location, you may have the right to:

  • Access and receive a copy of your data.

  • Request correction or deletion of your data.

  • Withdraw consent for communications at any time.

  • Lodge a complaint with a supervisory authority (e.g., ICO UK or relevant EU authority).

Please email info@emeraldroomgallery.com for any privacy-related requests.


9. Security Measures

We employ technical and organizational safeguards to protect your personal data. Data transmission over the internet, however, is not fully secure; you provide information at your own risk.


10. Updates to This Policy

We may update this Privacy & Cookie Policy periodically. Updates will be posted on this page with a revised “Last Updated” date.


11. Contact Us

Questions or concerns regarding this policy may be directed to:

Firebrand FA, LLC dba Emerald Room | Emerald Editions
Seattle, WA | info@emeraldroomgallery.com